Grapes’ visual identity and style guide
Visualizing identity through colours and forms
Research and meetings with the owner helped define the brand’s goals and direction. I developed sketches and refined them through continuous feedback, ensuring every stage aligned with the business vision. The rebrand uses modern typography and a purple‑orange palette to express creativity and positivity. I built a cohesive style guide, expanded the identity with merchandise, and designed products the business can use at local events to strengthen its presence in the Ontario community.
A vibrant system for a local art space
I created a new visual identity that generates positive awareness in the marketplace and drives sales or engagement. Develop a Brand Style Guide and apply the corporate identity across main elements. Develop a display element that could be used at the event depending on the brand type.
